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Omdia

About Omdia


The technology world as we know it, is changing faster than ever. In a dynamic and complex landscape, the stakes are high, and the challenges and opportunities are real.

At the start of 2020 we formed Omdia by unifying the depth and breadth of expertise from Informa Tech’s legacy research brands: Ovum, IHS Markit Technology, Tractica and Heavy Reading. This empowered us to serve the technology industry like never before.

Today, we help organizations make better technology choices for their business and enable technology innovators to better understand and reach the markets they hope to serve.

CAUDIT and Omdia


CAUDIT and Ovum (now Omdia), agreed on a partnership in October 2018 to collaborate on strategic initiatives of common significance. Supporting IT leadership within the higher education and research sector through sharing global and local data and insights will bring substantial benefits to both organisations and universities across Australia and New Zealand. CAUDIT and Omdia will maintain a rolling agenda of joint actions to support the objectives throughout the period of the MoU. Find out more about the CAUDIT / Omdia partnership here.
AUSTRALIA & NEW ZEALAND (FEB. 21, 2020) -- Informa Tech launched a new technology research group, Omdia. The formation of Omdia sees Informa Tech combine its portfolio of analyst houses: Ovum, Heavy Reading, Tractica, and the majority of IHS Markit’s technology, media and telecommunications research business, into a unified capability. Omdia underpins Informa Tech’s broader strategy to align and integrate its capabilities across research, events, digital media and training to better serve its customers.
Omdia advises: The combined research offering comprises the insights of more than 400 world-class expert analysts and consultants covering 150 technology markets. Collecting 395 million data points that inform over 3000 research reports annually, this breadth and depth enable Omdia to connect the dots for customers across the entire tech ecosystem.

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