Marketing the Value of IT
Workshop starting 31st July 2023
This high-level workshop is ideal for anyone who works within IT at CAUDIT member organisations who wants to:
ABOUT THE WORKSHOP
Participating in this highly interactive workshop will help your organisation focus on benefits and solutions, not features and functions. The workshop guides you through a step-by-step process for building a marketing plan that is scalable depending on what you plan to market, and to whom.
Participants will leave the workshop with a drafted Marketing Plan for a selected IT initiative. Whether you are executing a large-scale IT marketing effort, or just ensuring that people in your IT organisation are communicating the same consistent marketing messages, you will find it in this workshop.
The perception of IT as a trusted resource is critical in today’s environment, you will soon realise that marketing the value of IT is everyone’s job.
OVERVIEW AND LEARNING OUTCOMES
We describe marketing as “creating an awareness of IT’s value”. It is more important than ever to communicate to the organisation how IT can help the company’s bottom line. And every level in the IT Department needs to effectively communicate this important message. We must learn to market effectively to create buy-in and engagement for our IT engagements as well as to impact the organisation's perception of IT.
During the workshop participants will:
Marketing the Value of IT is delivered by Lou Markstrom from Results Group International.
DELIVERY MODE AND WORKSHOP DATES:
The workshop will be delivered over four, 3hr online sessions on the following dates:
- Monday 31st July 2023 10am - 1pm AEST
- Tuesday 01 August 2023 10am - 1pm AEST
- Monday 07 August 2023 10am - 1pm AEST
- Tuesday 08 August2023 10am - 1pm AEST
It is beneficial if groups of 2 -3 participants from the same organisation attend. This will allow you to create/implement an authentic marketing plan for an existing project together. It is o.k if this isn’t possible and individual participants will be placed within small groups to work on your individual plans.
Please note that places are limited. Should the session fill, and depending on demand we will look at holding a second workshop.
Through our relationship with Results Group International we are thrilled to offer this high level workshop to the IT, eResearch staff of CAUDIT Member Organisations at a discounted rate. In addition to this, group discounts apply when up to 3 participants are registered at the same time:
- 1 participant $770 including GST
- Add a 2nd participant for $693 including GST (saving $77 off standard registration fee)
- Add a 3rd participant for $624 including GST (saving $146 off standard registration fee)
Please note that if you have more than 3 participants you will need to complete a new registration form for any additional participants.